“Whiskey drinkers are tequila drinkers, and vice versa; they just don’t know it yet.”

While whiskey remains a perpetual favorite of spirits drinkers—increasing year-over-year by 6 percent to reach 22.5 million nine-liter cases sold last year—tequila sales surpassed 17 million cases. Today, tequila consumption is outpacing every other major spirit on the market and has become a nearly ubiquitous liquor of choice.

Americans are thirsty for quality beverages, which has led consumers to increasingly seek out brands producing small-batch and unique liquors. As the purveyor of craft-distilled premium liquors, Frontier Spirits, LLC, is perfectly positioned to drive sales of two innovative brands: Pura Vida Spirits Company and Whiskey Room Distillery, purveyor of Texas born Whiskey/Bourbon.

To learn more about the Frontier Spirits premium portfolio, please select from the below brands:

Whiskey Room Distillery

Pura Vida Tequila

Pura Vida Tequila

At the Intersection of Craft & Beverage

At the intersection of craft and beverage, you’ll find Pura Vida Spirits, whose success lies in its smooth, unparalleled flavor. Developed through years of extensive research and dedication to creating the perfect tequila, Pura Vida contains only the purest waters and organic agave to achieve its ultra-premium, triple-distilled tequila. Pura Vida’s award-winning tequilas have earned numerous accolades, including Double Gold at the New York World Wine and Spirits Competition, the Best-in-Class Award at the Spirits of Mexico Festival (in all four categories), Platinum at the Santa Barbara Tequila Harvest, Double Gold at the Fifty Best, and many more. It even earned the prestigious Editor’s Pick from Beverage Industry News.

The company offers the following signature tequilas: 

  • Pura Vida Blanco: When making your favorite cocktail or the ultimate margarita, Pura Vida Blanco delivers pure agave flavor and unparalleled drinking pleasure. The smooth, warm taste of pure blue agave is highly delicate, and some tequila purists prefer simply to savor the nuanced elixir untarnished and unadulterated. Others find Pura Vida Blanco Tequila to be the perfect ingredient in any tequila cocktail and every mouth-watering margarita.
  • Pura Vida Reposado: Triple distilled and lightly rested (reposadoin Spanish) in the highest quality, single-generation American oak bourbon barrels for no less than six months, Pura Vida Reposado enlivens any occasion with a combination of superb smoothness and superior taste. Our Reposado is perfect for those who prize a richer, more complex flavor in their tequila. Enjoyed alone or mixed into your perfect margarita, our Reposado tequila provides all the smoothness you want and delivers the pure tequila taste you crave.
  • Pura Vida Añejo: An ultra-premium tequila, Pura Vida Añejo is aged for a minimum of one year in high-quality, single-generation American oak bourbon barrels. This aging process yields a flavor that’s smoother, richer, and more complex than that found in younger tequilas. The deep-amber liquid has a sweet, light aroma with hints of pear, vanilla, coffee, and oak, as well as a rich, elegant taste. 

Pura Vida Extra Añejo: For the ultimate in sophistication and satisfaction, nothing compares to our Extra Añejo. Whether you’re entertaining royalty or dining with friends, it will excite your palate in ways you’ve never thought possible. Añejo, Spanish for “aged,” is highly apropos because our Extra Añejo Tequila is aged in premium quality, second-generation Cognac barrels for at least three years. This extra aging process allows our Añejo to darken and to mature into a tequila that is smooth, complex, and delightful.

Whiskey Room Distillery

Created in the heart of Texas Hill Country, Whiskey Room Distillery and its collection of premium, craft-distilled whiskeys, have arrived. Prioritizing unmatched smoothness and depth of flavor, our Whiskey creates the premium experience consumers crave.

  • Whiskey Room Distillery’s Straight Bourbon Whiskey: Experience bourbon in its purest form—the award- winning Whiskey Room Distillery’s Straight Bourbon Whiskey is engaging, satisfying, and amazingly smooth, and it’ll hit you with that hint of sweetness.
  • Whiskey Room Distillery’s Straight Rye Whiskey: Crafted from family-farmed rye and perfect for sipping, this recipe has a unique blend of ingredients. Our rye whiskey has that undeniable spicy, complex taste but with smooth tones of maple, oak, and nutmeg and a light, smooth finish.
  • Whiskey Room Distillery’s Light Whiskey: Our unique and highly sought-after expression of Light Whiskey is made from 99% corn and is stored in used oak containers. Not only is it light in color but it is also light in flavor and is incredibly drinkable. This easily approachable spirit is perfect for drinkers dipping their toes into the world of Whiskey. With hints of warm vanilla, butter rum, and a light warm finish, our Light Whiskey is guaranteed to please any crowd.