Our Company

Born from the union of two flagship craft spirits companies—Pura Vida Tequila and Whiskey Room Distillery—Frontier Spirits is poised to become a leader in the liquor industry.

At the intersection of craft and beverage, the story of Pura Vida Tequila dates back to 1923, when two brothers worked the agave fields outside Arandas in the heart of Mexico’s finest agave-producing region. Under the care of these vigilant agaveros, the fields of beautiful blue agave in Los Altos earned international acclaim for their exceptional quality, rich flavor, and high sugar content (the lifeblood of tequila). Here, among fourth-generation agaveros, the first expression of Pura Vida Tequila was brewing.

Delivering an authentic farm-to-bottle experience, Whiskey Room Distillery’s roots date back to 1851. That’s the year when our founder’s fourth great-grandfather, Heinrich “Henry” Ochs, moved his family from Germany to Gillespie County. He quickly became one of the town’s first teachers, as well as a County Clerk – and opened the Buckhorn Saloon, serving the family recipe for whiskey and beer. Now, 170 years later, the same premium whiskey recipe will become the centerpiece of a new, 28,000-square-foot facility, world class tasting room and charming country store called Little Peach. The site is located at 21 Luckenbach Road, in the heart of the Texas Hill Country. Great attention to detail and sustainability helps each bottle capture the unique richness, depth and complexity of local flavors while the family’s recipe ensures a historic, smooth finish.