Our Company

Born from the union of two flagship craft spirits companies—Pura Vida Tequila and Luckenbach Road Whiskey Distillery—Frontier Spirits is poised to become a leader in the liquor industry.

At the intersection of craft and beverage, the story of Pura Vida Tequila dates back to 1923, when two brothers worked the agave fields outside Arandas in the heart of Mexico’s finest agave-producing region. Under the care of these vigilant agaveros, the fields of beautiful blue agave in Los Altos earned international acclaim for their exceptional quality, rich flavor, and high sugar content (the lifeblood of tequila). Here, among fourth-generation agaveros, the first expression of Pura Vida Tequila was brewing.

Delivering a farm-to-bottle experience, Luckenbach Road Whiskey Distillery's roots back to 1855, when Herman Ochs moved his family to Gillespie County, opened the area’s first saloon, and became the Sheriff. Celebrating the art of smooth taste and depth of flavor through our Texas-made whiskey, we are proud to launch this state-of-the-art distillery in Texas Hill Country, just outside Fredericksburg. Driven by the allure of craft-distilled spirts, Luckenbach Road Whiskey Distillery will be a natural draw for area visitors, but the appeal will not be exclusively in the whiskey. Rather, the distillery will be a fully immersive experience, with every feature being a strategic choice meant to entice visitors and to represent a facet of the high-end, artisanal brand of Luckenbach Road Whiskey. Most notable features will include distillery tours, a country store, a world-class recording studio, Tex-centric food trucks, luxury cabins, and corporate event facilities.


Stewart Lawrence Skloss

Chairman and Founder
(Frontier Spirits, Luckenbach Road Whiskey Distillery, Pura Vida Spirits Company)

Frontier Spirits is the brainchild of Stewart Skloss. Building on the success of his signature spirits company, Pura Vida Tequila, Frontier Spirits integrates his newest endeavor, the Luckenbach Road Whiskey Distillery, with his first love to leverage an opportunity that seven years ago was only a dream. Born from his passion to create the world’s finest tequila, Pura Vida’s success is no accident. Years of hard work, painstaking travel, and careful research bore the fruit of what is today a line of Double Gold award-winning tequila, available from Coast to Coast. Throughout the United States and Mexico, the many personal relationships and business connections made over the few decades forged the foundation for these enterprising spirits entities. Frontier Spirits and Luckenbach take the next bold steps forward in the vision Mr. Skloss holds, as he knows the size and scope of this project create even more opportunities to attract the best leadership and talent the industry has to offer. Mr. Skloss will serve as the acting CEO of Frontier Spirits until an appropriate industry relevant Chief Executive Officer has been acquired, at which time he will take on the role of Chairman and Founder.


Kaitlyn Callaluca Skloss

Chief Marketing Officer & Co-Founder
(Frontier Spirits Company)

Kaitlyn Callaluca Skloss is currently the Chief Marketing Officer. Prior to this role, she gained her extensive marketing and communications experience at NPR’s national office in Washington, DC, and at Datawatch Systems in Bethesda, Maryland. Demonstrating her trademark self-sufficiency and commitment to hard work, she also put herself through private college by working three jobs. In her executive role today, she is an active corporate member of Women of the Vine and Spirits, an organization that provides women in the alcohol industry a network of colleagues, mentors, and opportunities to develop and advance their personal brands and careers. She also brings a passion for community service though involvement in World Affairs Council, American Business Women’s Association, Women of Wardrobe - Dress for Success Program, The Bush Literacy Foundation - Ladies for Literacy, and Meals on Wheels - AniMeals.


Jim Allen Cerks

Chief Financial Officer
(Frontier Spirits Company)

Mr. Cerks brings a wealth of legal and financial experience to Frontier Spirits. Mr. Cerks serves clients in Harris County, as well as throughout Texas, and specializes in business and tax law. He previously worked as a Certified Public Accountant in the tax division of Arthur Anderson & Co. He also worked as a Criminal Investigator in the Intelligence Division of the Internal Revenue Service

and U.S. Department of Treasury from 1971-1976. Mr. Cerks received his Bachelor of Science degree from Florida State University, an MBA from the University of California, Berkeley, and a Juris Doctorate from Baylor University. He is a member of the State Bar of Texas, the American Bar Association, the Texas Society of Certified Public Accountants, American Institute of Certified Public Accountants, and the American Association of Attorneys—Certified Public Accountants. Upon onboarding of a new CFO, Mr. Cerks will stay on as senior advisor.


Marshall Bennett Skloss

Chief Operating Officer
(Pura Vida Spirits Company)

A seventh-generation Texan, born and bred in Austin, Marshall Skloss brings a wealth of operations experience to bear, in addition to his multiple honors-level degrees.  A proud University of Texas graduate, Marshall spent 12 years as Director of Operations for the Chicago Athletic Clubs, as well as successfully owning and operating small businesses whose consistent growth in revenues were the direct result of his relentless drive and commitment to excellence. 

As Chief Marketing Officer for Pura Vida Tequila, Mr. Skloss pushed the brand to new heights, making his bones in the spirits industry along the way.  Tenures at multinational icons Chiat/Day/Mojo, DDB Needham, and Foote, Cone & Belding were the building blocks of the advertising and marketing savvy invaluable to the continuing progress of the Frontier Spirits brands.

Direct descendants of Texas pioneer Herman Ochs, the Skloss brothers’ passion for their 3rd great grandfather’s storied whiskey burns brighter than ever.  Now the dream of bringing his century old family recipe into the modern age and delivering the farm-to-bottle experience of Luckenbach Road Whiskey becomes reality as they create the destination distillery, hotel, conference center, and resort which bears its name.


Steven Randall Swaim

President and Chief Operating Officer
(Pura Vida Spirits Company)

Mr. Swaim has been actively involved in the Beer, Wine and Spirits industries as both a paid consultant and an in-house advisor for years. His industry expertise included operations, finance and marketing long before joining Pura Vida Spirits. Having worked extensively with Young’s Market, the largest Distributor on the West Coast to Anheuser-Busch, he brings a vast wealth of experience to Pura Vida.

More importantly, Mr. Swaim also brings 20 years of Senior Leadership in guiding early stage companies to the next level. He’s led companies in the Investment Banking Industry, TV Production, Sports Nutrition and Advertising and Marketing fields. As the President of Heartbeat of the City, a local Business Television Show, he led the company over a seven-year period into five new major markets with revenue growth of over 150% per year, after which it was successfully sold at an extraordinary profit. As CEO of Synergy Sports, Mr. Swaim had the vision to see a need in the market and to fill it. With Synergy Sports, he worked with Gatorade in supporting their Brand Sponsorship in the Iron Man Series and Beach Volleyball, working alongside the CMO to enhance and maximize brand awareness and consumer experience in each area. Synergy Sports simultaneously was creating its own proprietary products, a line of hair and skin care products for the athletic market and sports nutrition products. Synergy Sports was successfully sold to a competitor.


Modesto Nuñez del Toro

Director of Operations
(Pura Vida Spirits Company)

Mr. Nuñez del Toro is highly experienced in Mexico’s beverage industry. He comes to Pura Vida with more than 10 years of experience within the tequila industry. Mr. Nuñez del Toro was previously the Plant Manager for Tequila Don Roberto S.A., where he coordinated and managed operations at the company’s bottling plant. Under his leadership, the plant saved 2.5 million pesos by reducing costs of raw materials, as well as 18% on shipping costs, customs brokers, and exports. Mr. Nuñez del Toro additionally increased productivity by 12% in the packaging line.

Prior to this, Mr. Nuñez del Toro was the Director of Operations at Caribbean Distillers Corporation (Tequila Patrón). He increased the volume of packaging from 400 boxes a day to 8,500 boxes daily while reducing operating personnel and boxes. Mr. Nuñez del Toro also implemented a quality system in an artisanal process and developed a network of local suppliers for savings of $5 million USD. Mr. Nuñez del Toro was also the Head of Operations at Ultimat Vodka in Poland.